Social Media for the Bottom Line

I'm always looking for information that will enable marketers to justify budget for social media and online community activities. I think we are finally getting to the point of better measurement of social media initiatives which  puts us in a much better position than we were in 2-3 years ago. Of course, it's a double-edged sword because with the current economy, EVERYTHING is in question. I think that if marketing executives look at the results that they achieve - results that impact the bottom line - with the right pieces of the social media pie, they can quickly recognize the value.

I just read the "Get to the Point" newsletter from MarketingProfs entitled, "I Just Came to Hang Out" which has some really great insights about the results that marketers can glean from their efforts: finding the right decision-makers, lead generation, buyer research, and client outreach are just a few of these. Check it out...there is no telling when you might need to pull these bullets out of your hat.

Cheers,
Renay