Blogging Success

I have always been a firm believer in blogging and I have been doing it for several years now. I have experienced the benefits of blogging as it relates to an increase in site traffic and search engine optimization. But, I just read a blog post from the president of Compendium Software, Ali Sales, that touched on a few key points.

Ali mentions that quantity is extremely important. I kind of already knew this but her point was that quantity is more important than getting your individual posts perfect. So, if you have something to say, better to write about it as soon as you can, get it posted and move on to the next post rather than trying to perfect and ruminate over the 10 paragraph post that you want to write but may not have time for.

She also mentions inclusion of a call to action. I have to admit that I have not always done this as well as I could have. In my most recent position at Basho Technologies, I would always post a new podcast, link to relevant pages but things probably stopped there. I noticed on Ali's blog, she has a graphic to link to a webinar invitation and a whitepaper download right next to her most recent post. It is done very nicely and I plan to incorporate this strategy in the future.

Happy Blogging!
Cheers,
Renay