I just listened to a great webinar hosted by Compendium Blogware during which Chris Baggott discussed how to really maximize the benefits of blogging for search. He emphasizes the use of multiple blogs focused on specific keywords. So, for example, if you are focused on sports in your blog, you are better off having a blog for football and another blog for baseball rather than one blog that discusses both. It makes a lot of sense to me. I have always thought of the one corporate blog situation but it is obviously more valuable to get the attention of the engines via very specific search terms in this way.
It all comes down to the user, doesn't it? This is more of "giving them what they want," what they are looking for and they will take action.
Kudos to Chris and Compendium for delivering this great webinar. I took away some really great tactics.
Cheers,
Renay
6 Comments
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You’re so cool ! I don’t think I’ve read anything like this before. So good to find somebody with some original thoughts on this subject. Thanks for starting this up Leave a Reply. | Renay Picard
Marketing professional with a passion for finding new ways to grow the brand and further the cause of thought leadership.  ArchivesApril 2009 CategoriesAll |
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