Anyone who knows me knows that I love lists. So imagine my delight when I read Chris Brogan's "50 Ways Marketers Can Use Social Media to Improve Their Marketing." It provides some easy ways of incorporating social media into the mix without having to "reinvent the wheel." In reading this, it strikes me that there are no reasons not to incorporate some of these activities - for the most part, they just require a bit of time with little or no expense.
The ones I particularly love bring a multi-channel approach. Why not plan a campaign around a new product that includes a paper, email offer, live event and a social media strategy? Always remember that people consume information in different ways. This will ensure that you are everywhere you need to be.
Thanks, Chris.
Cheers,
Renay