When Large Companies Get Involved in Social Media

I just came across this great example of how large companies are getting involved with social media. I am a member of CafeMom and got a message from them about a group that focuses on planning kids' birthday parties. When I went out to the site, I saw that it is sponsored by Better Crocker and is a discussion about everything from themes, to cake recipes, to helpful websites.

It's a perfect example about how it's important to analyze your audience and figure out ways that you can connect with this audience via social media. So fabulous!

Cheers,
Renay