A creative, experienced marketing leader...

with a proven track record of innovative marketing strategy and execution that translates into lead and revenue generation.

•A hands-on marketing executive with years of experience developing multi-channel marketing programs that drive lead generation and brand awareness.
•A social media expert who has developed and built an online community implementing social media technologies.
•A communications specialist with impeccable writing skills and a track record of successful public relations programs.
•A skilled speaker and regular contributor to business blogs and trade publications such as SellingPower Magazine.
•A specialist in online marketing with expertise in website and graphic development, search engine optimization, marketing operations, campaign development/execution and analytics.

Specialties: Branding, messaging, public relations, management of marketing events, product development, creative.

Passionate about social media...

Social media is an amazing way to reach people in the ways that they prefer to hear your content. It's an invaluable tool for marketers who are looking to cut through the clutter and reach expanded audiences. The social media technologies that I am involved in include:

Online Communities
I am a member of the American Marketing Association (AMA) Boston Chapter. This has led me to join the AMA Connect online community and I recently took on the role of the Moderator of the Social Media Group. Additionally, I have various blog posts out on this site.

Blogs
The Veroxity Wavelengths Blog was launched back in late 2009 and features blog posts from Veroxity executives discussing the Telecommunications space. As Veroxity is a small provider focused on providing outstanding customer service and offering one-on-one communications with networking engineers, these topics are often the focus of the posts.

I created, developed and produced the Basho Technologies blog (no longer in production). With a focus on the craft of sales, this was a conversation for and about sales professionals that was quite popular.

I have my own personal blog, Working Mothers Make It Work. This blog is dedicated to helping working mothers by providing stories, sharing thoughts and resources that have worked for me.

In addition to these listings, I am a frequent contributor to blogs about: social networking, marketing, sales and networking.

Podcasts
Back in 2006, I created the Sales Warrior Podcast Series for Basho Technologies. With an extremely limited budget and a few big personalities, we launched this bi-weekly podcast that became the cornerstone of our online community. Sales Warrior was in the #2 spot on iTunes for the sales podcast category with over 1,000 subscribers and approximately 5,000 downloads per episode.